Half marathon recap...and number 7 on my to do list

Hey folks,

Yes, I'm slacking -- again! -- when updating my blog. So sue me. I'm trying to write more frequently, but being lazy is a constant issue I struggle with...hence, delayed postings.

Moving on...

So YES -- I ran the Houston half marathon last weekend! I would put the professional photos up but 1) they are awful and 2) I can't bring myself to pay for photos of myself. I am sure my dad will find the pics online, buy 'em and send them to me. If that happens, I'll post a couple here and on FB. But like I said, they are bad. I look miserable and SUPER pale in all of them.

But, enough about how I look when I race. How did I run? Not badly! If you recall, my goal time was 1:48, and I crossed the finish line at 1:48:17. Close enough in my book -- I'll just round down. Sadly, this run was NOT as much fun as my half last year. Not sure why, but I couldn't get into a groove.

If you want a full recap, my split times were as follows:

Mile 1: 8:29
Mile 2: 8:20
Mile 3: 8:18

At this point, I'm feeling pretty good. On track with my usual negative split percentages to average under an 8:15 pace...maybe I could do a bit above an 8 minute pace??? I'm getting stoked! The other thing that made this part of the race pretty cool: I wasn't the tallest person running! I ran behind Clyde Drexler for miles .5-1.5. His legs were super long -- he looked like he was running in slow motion. I bet I look that way, too. Anyway, after a mile or so trailing him, he sped up and I stayed behind to keep the people with shorter legs company.

Mile 4, 5 and 6: 8:11, 8:10 and 8:04. This is when things got hard. At mile 5 I began to get a side stitch, so I did my obnoxious pregnant lady breathing and (luckily!) it went away when I got to mile 6. I struggle with side cramps a lot...very annoying. Anyway, despite the cramp, my pace increased because I (figuratively) ran into one of my cycling instructors, a tall South African guy named Hans. He was doing the full and averaging about an 8 minute pace, so I followed him for a bit. The guy is a big Ironman, so like my pal Clyde, he soon went ahead and I kept on (more slowly) trucking.

So now the race wasn't much fun. It was rainy and humid, I was sweating a ton and I was tired, even a little out of breath. Y'all know that I don't like to get out of breath....

Mile 7: 8:07
Mile 8: 8:16
Mile 9: 8:11

So I slowed down a bit. I also accidentally high fived a homeless guy. He looked really excited...and then I saw the grocery cart. Oh well. I'm sure at that point in the race I was way grosser and germier than he was.

More split times:

Mile 10: 8:15
Mile 11: 8:09 (A boost of energy thanks my awesome friends cheering me on from my running club, BON!)
Mile 12: 7:56 (Almost there....I should have been going a lot faster though. :( )
Mile 13: Not sure...guessing about 7:50. At this point, I was too tired to click the "lap" button on my Garmin. Yes, I realize this is pathetic.

So there you have it. Half marathon #2 done. Thus far, I've done one half marathon injured and one without much training....I think if I can combine an injury free season with a training regimen I actually follow, 1:45 will be easy to break. So that's the goal for next year -- 1:45. (Or even 1:43 'cause I like random numbers better...)

I'm running the Austin half in a week and half, but it's for fun only. Or at least, that's the plan. I do get competitive, so that could change. God, I hope the weather is better than it was last weekend....I HATE HUMIDITY.

So to close out this post (I need to crash): to-do item #7 for 2011 is...STOP CURSING. I realized over the weekend that I curse way too much. It's really not necessary -- and it makes me sound like I was raised in a trailer park. So...I'm going to try cut back on the R-rated words. No more! (And yes, please yell at me -- even curse at me, that;s ok! -- if I break this to-do list item. I'm sure I will.)

Night folks! xoxo

Number 6!

Number 6 on my to-do list for 2011:

Be a grown up. (aka get my own place!)

Here's my story:

Like most northeastern gals, I did the requisite post-college drill: after graduating from a small northeastern college w/ an obscure degree (um, hello French Lit....), my pals and I moved ourselves into a TINY (but hip) Boston apartment, paid an exorbitant monthly rent and resigned ourselves to double beds in 10 x 10 rooms.

Fast forward a few years (during which time I moved into a mouse-infested but rocking 12 person house -- ask me about the legendary parties we used to hold) and I'm in TX, where everything is bigger and, some would argue, better. It's certainly a lot cheaper. Yet even with extra space and cheaper rents, I'm still living like a 23 year old. I don't own anything but bedroom furniture, a desk and about a million books. I still sleep on the same double bed I bought right after I graduated. My bed spread and sheets don't match, and don't even ask me about my bathroom towels....

Some people would call my room/style eclectic, but I don't think they'd mean it as a compliment.

So.... 2011 is gonna be the year I grow up, suck it up and do the things that most 28 year old college grads do. Like, get my own apartment. Buy a couch, a TV and a kitchen appliance other than a blender, martini glasses and cookie cutters. I don't know when I'm going to do this. I don't have a lease and my roommate Amy (shout out one of the best roomies EVER!) doesn't seem in a hurry to kick me out. But it will happen this year. It has too.

And since we've taken a trip down memory lane in this post...

Here's a somewhat recent photo of my first roomies out of college -- Katherine (aka Kma) and Emily (aka Eminem). I have some photos of us when we were 21 and 22 but they are awful, or at least they are of me. 'Twas clearly one of my "ugly stages."


When I moved out of the apartment I shared with Em and Katherine, I moved into a super fun house with 11 other roomies -- 2 girls and 9 guys. It was an AWESOME group of people. Think The Real World, but with MIT, Ivy League and liberal arts grads. Here are photos from some of the crazy parties we used to throw. Yes, that dance floor was my living room. The other room was our front hall. Like I said, we threw good parties.

Number 4! And 5!

Drum roll please....

I've now updated my blog three days in a row??? THREE DAYS IN A ROW! I'm a rock star!

Now, onto business: to do items for 2011, numbers 4 and 5.

#4. Do a triathlon. EVERYONE assumes I do them. And when I tell them I don't....well, this is how the convo usually goes:

THEM: "What races are you signed up for this spring?"
ME: "I'm doing the Houston half."
THEM: "No, I mean, after that." (SILENT THOUGHT TO MYSELF: You mean the Houston half doesn't count as my one race for 2011???)
ME: "...."
THEM: "Do you do triathlons?"
ME:"Uh..."
THEM (with a look of shock, horror and disgust): "You don't do triathlons? Really??" (SILENT THOUGHT TO MYSELF: Um, do you know how lazy I am???)
ME: "Uh, maybe next year."

I've said 'maybe next year' for the last two years. In 2011, it's time to say 'YES! I'm doing a triathlon!' And you know what? I don't think I'll suck! I'm a pretty strong runner and biker, and as for swimming, well, I don't drown. This is the year I'm going to DO IT. I'm thinking about a spring sprint with with my friend Kristin. Houston peeps, any tris you recommend??

#5. On a more serious note....item number 5 involves some heavy spring cleaning. In 2011, I'm ridding my life of people and things that don't make me happy. I've spent WAY too much time trying to make sad and miserable people happy, and I've wasted WAY too many hours doing things I think I "should" do and not things I want to do. But that's changing.

In 2011, I'm not spending time w/ people who don't bring positive vibes to my life. I'm also not forcing myself to do something that doesn't make me happy in some way. (Example "something": gourmet cooking. I hate it and I suck at it. So friends, moving forward you'll just have to deal with my boring marinated chicken, overcooked pasta and ginormous salads. At least I make a mean, and some would say, kinda gourmet-y cookie.)

Tomorrow morning I have a 13 mile run, so don't expect any post until tomorrow afternoon or Sunday. In the meantime, HAPPY FRIDAY! Have a beer or two for me tonight at happy hour -- I'll be at home hydrating (on water) and going to bed at 9 pm. Fun times.

Being strategic....and then just getting sh*t done

As most of you know, I work at Pierpont Communications, one of the largest communications firms in the South. It's an awesome company -- brilliant people, cool accounts and a LOT going on, every single day.

My role in particular is pretty neat. In a firm that focuses largely on public relations and public affairs, I'm one of two dedicated marketing professionals. Yep, I'm special. :) And unlike many of my peers, who spend 100% of their time on client work, my job is divided into three distinct roles: client work, marketing for Pierpont and managing the graphics department. Essentially, in any single day, I may do some strategic research into a client's competition, write and proof copy for a Pierpont eNewsletter we're sending out, and create estimates and purchase orders for new design work that a client needs. To sum it up -- I am an account planner/client manager/production coordinator, all in one. But that doesn't fit on a business card, so they just call me a Sr. Account Executive.

So yeah, I'm ALL over the place. And I LOVE IT! But that doesn't mean it is easy. The most challenging part: making sure that I think strategically and critically....while at the same time ensuring that we stay on schedule and on budget with every projects. Yeah, it's crazy.

Fortunately, I manage my professional life a bit differently than my personal life. In my personal life, I'm not exactly what you would call organized. My room is a little messy (not dirty...just messy!), I sometimes make plans and forget about them (I have been called a flake, albeit a very nice one!), I leave a trail of stuff wherever I go (like in airports and hotels...) and I tend to forget to reply to personal emails, voicemails, and texts (sorry, but I really do forget!). But at work, I've got my stuff together. Why? Because of the tips below....

- There is a time for project management. And then there is a time for strategy. Multi-tasking doesn't work if you want to be a strong project manager. And it definitely doesn't work if you need to think critically and intelligently for a client. When you need to manage a project -- like write work orders, check schedules and just make sure stuff is getting done -- devote yourself to that. When you need to be more strategic -- write copy, critically research a client's industry or just spend a few minutes thinking and processing a client's brand strategy -- devote yourself to that. It's hard to switch between the two quickly -- devote time to each one separately to ensure success.

- LISTS ARE AWESOME. I make lots of lists, and I spend ample time reviewing them every day. My "master list" is actually a notebook with EVERY task I have to do. It's VERY long, and at any given time I can have four pages of "to-dos" listed. Then, I have a smaller, "Daily list" that I create from this master list -- it just lists all the urgent tasks I need to complete that day. As I finish projects, I cross them off from both lists. I like this dual list process because it allows me to keep track of everything I need to do at some point, but still prioritize what I need to complete that day.

- Turn off the email. Yep, that's right. Turn off your email. If I am working on a project that requires a lot of concentration -- developing a strategic brief for example, or crafting copy for a website or brochure -- I turn my email off. In any given hour, I'll get up to 20 emails about 20 different projects....it's distracting! Turning off my email allows me to focus on what I need to do without getting sidetracked every three minutes to read an email.

- Take breaks! I think my brain is a pretty efficient little machine (hello!?!? It did go to Mount Holyoke!) but even it needs some rest every now and then. When I'm working nonstop, my brain gets pooped -- I overlook details, focus too much on just "getting stuff done" and am inefficient when doing anything that requires real thinking and strategy. The key for me is to take a mini break every hour. Even just getting up and getting a glass of water, or hitting the ladies room -- it all provides rejuvenation so you can provide the best work possible.

What about you? What tips can you share when negotiating between strategy and project management -- two very different, yet equally important, tasks?

Social Media ... is it a fad?

This video was shown at the Pierpont Digital Bootcamp (#dbcpierpont, @pierpontcom on Twitter). It's f'ing awesome -- and very inspiring for a digital geek like myself. Know someone who thinks social media is a fad? Send 'em this video.



(P.S. Thanks to @elehr, @brittneydanne, @lindseydonnell, @briguyblock, @nancylsims, @denise_patrick, @nicolehub, @stacy_armijo, @helenrod, and everyone else who is not on Twitter for an AWESOME bootcamp! Y'all rocked my Friday the 13th!)

I Scream, You Scream, We All Scream....

For Ice Cream!

Read an article today about how Houston's fave artery-clogging, mixin-lovin' ice cream shop, Marble Slab, is rebranding itself. Courtesy of MarketingDaily:

"This spring, the chain, which has more than 390 locations in 35 states, Canada, Mexico, Lebanon, Bahrain, Kuwait, Oman and the U.A.E., will roll out redesigned packaging on all containers and point-of-purchase materials. The new containers will highlight the tagline "Find Happiness Within" and move from plastic to paper to be more environmentally friendly. "

Other rebranding initiatives include a new website that will appear more "high-end" as well as new store designs in a pink and brown palette.

Interesting. Marble Slab has always been the ugly stepsibling to other ice cream shops (think Cold Stone and the new tart places that seem to be popping up everywhere). The new brand is supposed to change this by connecting customers with the "gourmet" ice cream experience they're looking for. I don't know if I buy the whole gourmet ice cream thing, but hey, my fave ice cream is a Wendy's frosty, so I don't exactly have refined taste.

It will certainly be interesting to see what happens. Admittedly, my eyebrows do raise (just a little) about an ice cream shop trying to appear more high end in this economic climate. Given the slowing sales at Starbucks and the (relative) stability of it's blue collar competitor, Dunkin' Donuts, going high end seems like a suicide wish. I guess only time -- or a couple banana splits -- will tell.

Worst Billboard Ever

The Most Dangerous Billboard EVER.














Check it out: this is a billboard on I-10 (right near my house!) that encourages you to text RODEO to 52257 in order to win free Rodeo seats. Only problem? It's a billboard. Which means people will read it when driving. Which means people will text while driving. Great......

I wonder if Miller Light will pay the texters' deductibles when they run off the road....

Texas Merry Xmas!

You guys need to check this out! Merry Christmas!