Did you know that Pepsi is launching a natural soft drink? First a new logo, now a new soda. Check out the article here.
I am not sure how I feel about this one. Sure, it makes sense that food and beverage companies are riding the natural food wave. Today's consumers are demanding healthier food, and companies are responding. But natural soda? Isn't that an oxymoron of sorts? I always thought the natural sodas sold at Whole Foods and Trader Joe's were sort of silly. If you want something natural, drink H2O.
Anyway, the new Pepsi Natural will contain (duh) all-natural ingredients -- sparkling water, raw sugar, natural caramel and kola nut extract. You'll also save 9 calories compared to regular Pepsi. Yum. But you can't just buy it anywhere -- Pepsi is doing a selective launch in major US cities. I suspect Pepsi Natural will see the same fate as Crystal Pepsi (remember that one?) but you never know. It will also be interesting to see if Coke jumps on the natural soda bandwagon. Only time will tell.
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