Eeek...

I've been bad. I haven't updated my blog in TWO weeks. TWO WEEKS! Not good. Sorry. And since you already think I'm a blogging loser, I'll also confess that I am absolutely EXHAUSTED, so this post will be short. Sorry. Again.

So without further ado -- yawn -- let's get started.

As my friends (or as anyone who has ever met me for about half a second) knows, I am OBSESSED with the show Gossip Girl. LOVE. IT. It's seriously a problem. Anyway, Gossip Girl recently partnered with Dove for a pretty cool promotion. I'm actually kind of digging it. Check out the clip below.



Basically, Dove created short vignettes of four real NYC gals in which they talk about their hopes, dreams, issues, what it means to be a socialite, blah, blah blah. Think profiles of Gossip Girl characters.... but with uglier ladies. (Oops, is that mean?) The clips aired during the Gossip Girl commercial breaks, and they were actually kind of interesting. Plus, the only reference to Dove was when they introduced the commercial/mini-show. I like that, obviously.

Dove did a similar promotion last year with MTV. It's an interesting way to engage an audience in a different way -- you're not selling to them, but instead showing that you get them. You're connecting with them and giving them content and info they want. Sounds sweet to me.

What do you think? Cool....or should the commercials be shipped off the Jersey? (Ew!)