Thursday, January 29, 2009

Rich people are still, well, rich

Interesting post that came in through one of my LinkedIn groups. Not the most statistically sound study, I am sure (agh! My days at MaPS won't stop haunting me!) but it is interesting nonetheless.

http://tinyurl.com/cmq7xy

According to Peter Yesawich, chief executive officer of Ypartnership, "Although affluent travelers have also been adversely affected by the financial turmoil that has emerged in recent months, particularly as it relates to the degradation of the value of their investment portfolios, they remain rather optimistic about their intentions for both leisure and business travel."

Yesawich concluded, "While affluent travelers intend to spend more on travel services in the year ahead, other insights revealed in the survey suggest they will still demand far more for their travel dollar."

Side note: affluent is described as an annual income of $150K or more, which isn't actually that much money. (OK, it's a hell of a lot more than what I make, but these are not the Trumps we're talking about....)

What do you think? Are you cutting back on your travels -- or are you still enjoying lavish voyages? I am cutting back. I may have spent a month in Argentina, but the $1 US = $3.5 Pesos made that possible. And as for my trip to Alaska in July -- I spent most nights camping or crashing on Gloria's floors. (HI GLORIA!) But I'm not technically affluent, so I don't really count anyways.

I do, however, get the very affluent Travel and Leisure magazine, courtesy of my lil' bro. Too bad I can't afford anything in the mag other than the mag itself.....

I'll win the lottery one day, right?

Wednesday, January 28, 2009

Happy Birthday Mr. Pollock









If you're on the internet today, I am sure you noticed Google's tribute to Jackon Pollock. In case you don't know, it's the late artist's bday. HAPPY BIRTHDAY! If he were still alive, he'd be almost 100 years old.

My cousin Marilla used to have an art gallery down the road from his Spring Studio in East Hampton. It's no longer open, but the idea of owning a gallery within spitting distance of Pollock's studio is pretty damn cool.

Some people would argue that Pollock's work looks like that of a 5 year old and a box of Crayons. Too each his own, but I disagree. Pollock was, IMHO, brillant. Why? I don't know -- I'm a lowly French major, people! Maybe it's 'cause I like things messy. (Have you seen my room???)

Anyway, in honor of said genius' birthday, a mini tribute. (Images courtesy of various sites, most from kaliweb.com/jacksonpollock and the moma)









One: Number 31, 1950. You can see it in person at the MoMA -- for the recession-friendly price of $20 a pop. I love accessible art!


















Teri Horton's famous $5 Pollock. May be worth $50M, but per Teri, it's still ugly as sh*t. Do you remember this story? Read about it here: http://tinyurl.com/3dzpfz












My fave. Convergence. There's no bs reason why I like it. I just do.










My own, er, work of art. Check out www.jacksonpollock.org/ to make your own.


Monday, January 26, 2009

DARE...times 10

A friend forwarded me this link. She found it online through DigitalBuzzBlog, and it pretty much kills all those annoying DARE talks we sat through as second graders. The site is supposed to be a virtual cocaine experience. Warning -- it is a pretty gruesome site. The "Addiction" section is just plain gross. But it is very well produced, and I hope it proves to be effective.

http://www.talktofrank.com


Um, enjoy?

Sunday, January 25, 2009

SAG Award fashions

Well, it's official -- with the exception of a few standouts, the SAG Awards Red Carpet was pretty drab this year.

I'm only going to post a few of my faves. Feel free to dish on which dresses looked hot....and which looked like sh*t. (Eva, cough, cough, Longoria.)


















Not in love with the color, but somehow Marisa Tomei pulled it off. I also like the large flower detail on her opposite shoulder -- sort of adds a cool Boho twist.


















Usually I don't like coral, but I think it's really refreshing on Miss Linney. I also like the one-shoulder look she's pulling off. It's just the right amount of sexiness.


















Kate is HOT. The color is incredible and the shape is perfect on a curvy gal like Ms. Winslet. I'm not crazy about the weird shiny portion at the bottom of the dress, but I still think she looks amazing.

















Love, love, love Hathaway, and love this dress on her. I usually hate pale dresses on, well, pale people, but she looks stunning in this Grecian-inspired gown. My only complaint is her hair, which looks a bit too casual (and frizzy).


















First, if you have not seen Slumdog Millionaire, go. Now. But back to fashion....I love this dress on Millionaire star Freida Pinto. The color is fab, the shape is flattering and the overall look -- PERFECT. Also doesn't hurt that she is drop dead gorgeous.


















Holy cow!!! Christina Hendricks looks like every man's dream in this amazing red gown. She is so smoking that I'd even be tempted to make out with her....


















And just for kicks -- the worst gown of the evening! Did Eva let Gabrielle's blind hubby dress her??? Longoria is usually a fashion queen on the red carpet, but this dress looks like the deformed offspring of a prom dress and ballet tutu. Her stylist needs to be sent back to Mars ASAP.

Saturday, January 24, 2009

Facebook, x2: sacrificing friends and networking

This is sort of old but interesting. Check it out here.

I saw a couple of messages about it through my LinkedIn AAF group, but I didn't investigate it until today. Seems that if you deleted 10 of your facebook friends, you'd be rewarded with a yummy whopper. Sadly, the promotion is over, so if you were looking to score some free fast food, you're a little too late.

Speaking of facebook....the other day I got a facebook message from an old roomie trying to do business with one of my old employers. He needed to get the scoop on the culture of the business, so he searched his facebook connections to see if he knew anyone affiliated with the company. And, as luck would have it -- I popped up. So he sent me a message, we scheduled a call, and I filled him in on the biz. Thirty minutes later, at the end of the call, he said he would keep his eyes open for any new ad positions that might be a fit for me. "I help you, you help me" was the tune we were singing.

But here's the interesting thing -- I hadn't spoken to my old roomie in years. In fact, we barely talked when we lived together since he was on a different floor of the house. (Yes, I once lived in a house where I had 11 -- yes, count 'em -- 11 roommates. We had the best parties EVER. Seriously.) Yet, since we're friends on facebook, we were able to connect without any of the typical "I-hope-you-don't-think-I-am-using-you-even-though-I-sorta-am" awkwardness. Facebook (or LinkedIn, or Twitter, or whatever you use) created a safe way to reach out.

I have been leveraging (excuse the biz speak, I know it is obnoxious) my social networks since I started looking for a job. So far, it's been pretty successful -- I've landed at least one interview and I've gotten my resume in front of the hiring managers for four or five other positions. I have personal, non-cyber relationships with some of the people who have been helping me, but there are others I have never met -- we're connected simply through social media. And while I can't attest to my final success rate with social media networking (I am STILL, er, unemployed), I wouldn't be shocked if it helped me land my next job.

Anyway, to close out my ramblings, I stumbled upon an article by Toby Bloomberg, social media marketing guru and author of the Diva Marketing blog. The article is about expanding your business network via social media, and the advantages of doing it online. It's definitely applicable to job seekers like yours truly. You can read the article in it's entirety here, but some of the key points are below. Enjoy!

- "Meeting" people online may be easier for shy people. (Even extroverts -- like me! -- sometimes find it easier to reach out via social media.) Connecting with people through blog comments and twitter posts is a great way to start a relationship with someone.

- The "duh" point -- social media makes it much easier to connect with friends of friends. LinkedIn is especially great for this, since your network includes three levels of connections. Before I apply for any job, I always look through LinkedIn to see if anyone in my network is affiliated with the company. If it's a second or third level connection, I'll ask my direct connection for an e-introduction. Once I get a convo going, I'll send my application materials directly to my new connection. This helps me avoid the online black hole of death application process or an overworked recruiter who tosses my resume because I didn't major in marketing.

- And one of the best parts of social media -- you can network when you want to. Can't go back to sleep after waking up at 3 am? Open up LinkedIn and network, baby! Stuck in an airport terminal for 10 hours since your pilot didn't show? (Yep, this has happened to me!) Pull out the blackberry and scan facebook for people you want to connect with. Network, network, network -- on YOUR timeline!

So....how are you going to use social media to expand your business connections?

Blackeberry addict?

















If you're like me, and you are addicted to your BB, you gotta check this out:

http://tiny.cc/tDY6Z

Maybe not as cool as the iPhone apps, but I don't have to use AT&T (which means my calls actually go through! Novel idea to have a phone that actually works, huh???)

I already have some of the apps (facebook of course, twitterberry, etc) and I am going to download Vlingo, ShoZu and Cellity right now.

Love, love, love this stuff!

Thursday, January 22, 2009

Update on Chris' Inauguration SNAFU

Read here: http://tinyurl.com/b39xbm

Free tour of the Capitol is cool....'cept that Chris' friends WORK THERE.

I wish the treadmill was this much fun

I am sick of working out. I'm in a rut, plain and simple.

I told a friend about my lack of motivation and she forwarded me this video. It's an oldy but goody -- and it definitely inspired me to hit the treadmill tomorrow. Do you think the gym would let me perform a similar routine?

Tuesday, January 20, 2009

Inauguration

My boyfriend attempted to see the inauguration today. He had scored some fancy tickets, thanks to his Pelosi hook up (yay Carlos!) and he was stoked. So stoked that he woke up at 5 AM to get his booty down to the Mall. But alas -- the political gods must have been pissed at Mr. Garcia because, long story short, he never got in. He waited 5+ hours only to find out that they never opened his ticket section! Strange and totally sucky. Boo!

Sometimes life isn't fair, right?

On a different note -- who had heard of Isabel Toledo before today? She designed Michelle Obama's inauguartion outfit. Personally, I thought the color was reminicent of puke, but somehow Mrs. Obama pulled it off and looked pretty freaking amazing. And those fab Jimmy Choo patent shoes didn't hurt either. But the style award for best dressed family member of a president had to go to Malia and Sasha.



















Both girls were decked out in 100% J. Crew. They looked totally modern and cool...and absolutely adorable. I especially loved Malia's blue coat. The clothes were custom made for the little girls, but similiar pieces will be coming out in J. Crew's 2009 fall collection. But moms, you'll need to start saving now: J. Crew doesn't come cheap anymore, and every 10 year old girl needs a $300 coat, right?

1.20.09



















We thought it would never come....

Watch with your eyes close

Leo Burnett's predictions for 2009, courtesy of AdRants....watch with your eyes closed (aka LISTEN) unless you want a migraine. And yes, I am serious.



When I worked at MaPS, we were asked by a huge credit card client to produce a report in which our complex factor analysis was complemented by the recent predictions of Faith Popcorn. For those of you who don't know about Ms. Popcorn, check out her site here. Senior management rolled their eyes, but I always thought the predictions were pretty cool....and (sometimes) spot on.

As a marketer, you have to continually balance research and intuition. The research is either there or it's not, but the instinct...that's, to quote a modeling agent, the intangible "x-factor" that some people have, and some people don't.

What do you think of predictions, be they from Leo and crew or Ms. Popcorn? Tasty treats...or overcooked garbage?

Saturday, January 17, 2009

Skirting the workout issue















What do you guys think about workout skirts? They look like tennis skirts, and they've been getting a lot of play time off the court as more and more women don them on the treadmill. My friend Kim swears by them. "They're more comfortable," she claims. "And they cover my butt."

Running in a skirt? Hmmmm.....

Until I moved down south, I never wore skirts. Never ever. Seriously -- I was in jeans or pants 99.9% of the time. I even wore pants when I went on my daily jogs, thanks to the frigid Boston weather. I loved pants, especially jeans -- they are super comfy and you don't have to shave your legs. Um, perfect!

Sadly, my exclusive love affair with pants waned after my first Houston summer. Realizing that 99 degree weather wasn't conducive to denim (or any fabric at that) I stocked up on the shortest skirts and shorts I could find. And with the exception of having to shave (which I still often skip), I have thoroughly welcomed my new wardrobe addition.

That said, I still think sweating in a skirt is a bit....strange. What do you think? Would you hit the gym in a workout skirt? Or would you feel like a poser Maria Sharapova?

Thursday, January 15, 2009

Where do you want to wake up?

A friend sent me this. It's really cool.


Fifty People, One Question: Brooklyn from Crush + Lovely on Vimeo.

Single ladies, I can't hear y'all!

Dating, NYC style.










Check out the full Gawker post here...... and then be thankful if you're gay, in a relationship or don't live in NYC.

Tuesday, January 13, 2009

Please pray for the recovery of my beloved Honda Fit....














Short post today. I'll let the photos do most of the talking.

Yes, my baby was hit. While parked. I don't want to get into it, but it happened last Saturday and I am still annoyed. It is currently in the shop getting fixed. In the meantime, I am stuck with an ugly Dodge Caliber. Boo.














And now that we are on the subject of cars....I stumbled on this European Honda Jazz commercial below. (For those of you not in the know, the Jazz and the Fit are the exact same car. It's called the Fit in parts of Asia and North and South America, and it's called the Jazz in Europe, Oceania, South East Asia and Africa. Honda was going to call the Jazz the Fitta in Europe, but due to some language issues, that was scraped. Apparently, Fitta is the Norwegian word, for, well, never mind. You'll have to click here for more info on that subject.....)

And now, check out the US Honda site here. (If a video doesn't start when you get to the page, click on Start the Tour.)

It is pretty interesting how different the campaigns are. In the US it's all about fun, fun, fun....but the European ad poses the vehicle almost as a luxury car. (And trust me, folks -- it's not.) But the 180 degree marketing strategy totally makes sense -- Americans are more spendthrift and buy cars more often than our European counterparts. Fun is just as important, if not more important, than functionality, especially since we spend 100 HOURS A YEAR (!!) commuting.

Anyway, just some thoughts late at night. Time to crash -- the job search continues tomorrow! Bleh. And, I really need a job now....my unemployment is on hold for the next few weeks. Apparently, turning down an offer and then heading to Argentina isn't considered an effective job search. Who knew?

Saturday, January 10, 2009

Lipstick, mascara, and the economy have a threesome


















Have you heard of the lipstick index?

For those of you unfamiliar with the economic theory of Leonard Lauder, the former CEO of make-up giant Estee Lauder, here's the gist: when the economy goes sour, as it did after 9/11, lipstick sales go up. The reason? Even in tough economic times, women want to splurge and treat themselves. But they're broke, so they forgo the $200 jeans and $800 handbags, instead dropping cash on cheaper designer loot, like $20 lipsticks.

Lauder's index isn't HBS-level theory. But it kind of makes sense, especially in America, where many women (especially young, single and urban ones, like myself) have the unfortunate tendency to rack up major credit card debt on uber-luxurious and way too expensive duds. But when 401Ks disappear and employers start firing workers, even the spendthrift youth of America start to button up and watch their wallets. (Louis Vuitton wallets, natch!) Confronted by a desire for a luxury but the bank accounts of a priest, they make sacrifices: "If I can't buy the Chanel purse, then I'll just buy the Chanel lipstick." Essentially, brand name lipsticks replace brand name clutches.

His theory hasn't been holding up lately. Even though we're in the midst of the worst recession since 1929, lipstick sales are plummeting. In fact, the entire make-up industry is facing some serious financial hardships; by mid-2009, L'Oreal, the go-to drugstore cosmetics line, will lay off 500 US employees. Ouch. But there is a silver lining: mascara. Mascara sales have been up for the last few months. Why? Many analysts are crediting new mascaras with vibrating bristles for the increase. Um, weird, but I digress. Here is an article about it: http://tiny.cc/yLGcS. Is a Mascara Index on its way?

A couple months ago, I resisted dropping dough on a fab BCBG dress....but I did buy my fave Dior mascara. Now that the economy is in the dumps, what substitutions are you making? What's your lipstick index item?

DISCLOSURE (meant mostly for the 'rents and grandparents): Yours truly is a huge cheapskate who doesn't spend carelessly. She also pays off her entire credit card bill every month and has no debt....except for that damn car.

Friday, January 9, 2009

Writing samples galore!

Yesterday, I had an interview at an oil and gas company. At the end of the interview, I was asked to produce a few writing samples. One question the company wanted me to answer was:

Write 500 words on something that you’re passionate about. Objective is to grab readers’ attention, as well as demonstrate your writing skills.

Wow. 500 words, 24 hours, and an infinite number of subject possibilities.

After about 12 hours of procastination, I settled on traveling as my subject. It makes sense given my upbringing, and heaven knows I have done a lot of it lately. So I'm posting what I wrote below - my brain is too shot to write about anything else (like how my PARKED CAR was hit and severely damaged. Yeah, we'll discuss that another day...)

So enjoy the little essay below! It's definitely not my finest work, but I don't think it is half bad. And if you see any mistakes, DO NOT let me know. 'Tis too late to make any changes, and ignorance is bliss for chica.

XXOO,
Me

They say people travel for a variety of reasons. Some travel to see their families. Others travel to learn new things. A few travel for the simple pleasure of taking pictures.

I travel because it is my passion. I travel because it brings me home.

I come from a military family. My parents lived in Europe when I was born, and by the time I was one, I had visited more countries than most Americans see in a lifetime. My family moved back to the states when I was two years old, and my childhood was shaped by my father’s changing assignments. Every two years, like clockwork, a moving van would appear at the house in which we lived, ready to pack up our belongings and take us somewhere new. I have called three countries, seven states, and thirteen cities home. I have visited much of the world and all but four states.

Some people might find this sort of upbringing unsettling, erratic and confusing. I loved it. I thrived on the novelty of every new location, embracing the distinctive cultures and new accents, the varying landscapes and disparate terrains. As a tow-headed child in the California desert, I climbed sand dunes and chased tumbleweeds. My pre-teen years were spent in southwest Louisiana, where I discovered gumbo and acquired a slight southern accent. In New York, I lived on the Adirondack Mountains, climbing them in the summer and skiing them in the winter. I felt like the luckiest girl alive, exploring the world and experiencing new locales, each one so different from the last, each one distinctly unique.

Eventually my father retired from the military and our constant relocations ceased. I began to appreciate the stability of living in one place, and I threw out my moving boxes once and for all. However, my thirst for traveling and exploration remained unquenchable. As a college junior studying in Paris, I re-experienced my first European travels. In between semesters at the Sorbonne, I danced flamenco in Seville, devoured Florentine gelato, and tasted Riesling in Berlin. College graduation only fueled the fire; funded by employment that paid more than $10 an hour, I hiked in Patagonia, snorkeled in Micronesia, and camped in Alaska. Every vacation day became sacred, each one providing me with another opportunity to explore and experience something new. Traveling became an integral part of who I was and what I did. Traveling became me.

If you met me today, I would tell you that my home is in Houston. It’s where I reside and work, where my friends live and where my parents come when they visit.

But traveling is my real home, the place I am most myself. Traveling has helped mold me into the woman I am today, and it will shape the woman I am to become. Traveling is who I am and what I need to be myself. It is my passion. It is my home.

Wednesday, January 7, 2009

New Year's Resolutions, the gym, and screw the a**hole who took my parking spot

So the new year has arrived! And with it comes the annual migration of guilt-ridden souls to the gym. They swarm to the nearest treadmill, set the speed to a nice, comfortable jog and try to sweat off their excess holiday weight and 6 months of wasted gym membership fees.

Usually, I think it's great when people get off the couch and start moving. But when they all do it at once (January 1, anyone???), it strikes a nerve in me. Why? Because they take my spinning spot, they take my parking spot, and they make me wait 30 minutes for treadmill.

Yesterday I forwent my morning gym ritual in the name some extra shuteye. I came thisclose to eschewing the gym altogether, but my pants were feeling a bit a tight, so I knew I needed to haul my booty to Fit for a 5:30 spin class. All was well on the way there -- I was humming along to some Madonna, daydreaming about dinner (hey, it's what gets me through the class!) and feeling pretty all-around fabulous. Then I got to the parking lot. And there was not one free space. I kid you not. No.parking.at.all.

I whipped around to the other side of the building and parked near a pizza joint. Great, just what I need to get motivated -- the smell of delicious pepperoni pizza. I was tempted to forget the workout and just chow down on some good ol' Italian pie, but I resisted and walked around to the front of the building. It was now 1 minute to 5:30, and I knew I was in trouble. The class may be completely full.

The entrance was like a Jimmy Choo 50% off sale. Men and women, young and old, cramming three people at once into the front door. I pushed my way through and ran up the stairs where I met the backside of my enemy -- another woman in cycling shoes and Spanx-tight bike shorts.

She was ahead of me, but my legs are long, so we reached the class at the same time. Our eyes met -- who would give up? I thought briefly about my "sorta" new year's resolution (be nice....remember?) but this was no time for kindness. I was here to sweat, not become Mother Theresa. So I ignored formalities (she was technically there first) and threw open the class door, surveying the crowded room. There was one seat left. Who would get it? Would I need to reenact the scene below with my new spandex-wearing enemy?




I know, the suspense must be killing you. Although it kind of ruins the story, the instructor gave up her bike, so in the end we both got seats. However, I was relegated to the far side of the room, so I couldn't see myself in the mirror as I pedaled away. (I am sure that sounds conceited, but watching myself really helps with my technique. I swear!)

Class was over an hour later and I was home soon after, stuffing my face with some delish mac n'cheese. But the whole ordeal was just annoying. A class shouldn't go from 10 people to 40 in one week...and how dare that new guy take MY usual bike! Fortunately I'll only have to deal with this insanity for another couple of weeks...come February, the gym will be back to its normal, empty self. God bless broken resolutions.

XOXO,
Jen

Monday, January 5, 2009

Wait, what does that say?

I took this pic a while back but stumbled upon it a few days ago. Notice anything?














No, not the empty seats (this is Minute Maid park, after all...) but check out the stadium signage.

Quick background: the sign is supposed to prompt you to go to a special web site and sign up for an MLB credit card. Here is what the site says:

"Fans can choose an MLBTM Extra BasesTM credit card bearing the MLBTM logo or the logo of their favorite team. Each time the card is used for a purchase, the cardholder earns one point for every dollar spent. Accumulated points can then be redeemed for an incredible spectrum of unique rewards that only MLBTM and its 30 teams can deliver, many of which are exclusive to this program. And every reward at every level embodies the excitement and thrill of even getting closer to America's national pastime."

Problem -- the web site is called Astros Extra Bases, and when written out as a web address, it becomes.....astrosextrabases.com.

The first word I saw when I looked at the billboard was SEX. Yes, SEX. Yikes. Not the most family friendly way to communicate the "excitement" or "thrill" of "America's national pastime." And I'm not the only one with a dirty mind -- in my scientific study of 5 people, EVERYONE saw the word sex first.

Anyway, on to the critique: I have no idea who in his right mind would have approved this signage. But the copy should have been written with some lower case letters, like this: AstrosExtraBases.com. This simple change would erased any message confusion...and kept innocent minds (like mine!) out of the gutter.

I suspect this is a generic sign in the ballparks of all the teams that B of A sponsors. The agency probably just replaces the team name. Astros Credit Card, Red Sox Credit Card...B of A doesn't care. But this simplistic name swapping technique didn't work out well for the Astros, or any team whose name ends in an "s" I suppose.

So the moral of the story: be safe, wear protection (baseball gear protection you pervs!) and always review your copy.

Sunday, January 4, 2009

Bowling!

But first, a quick recap of New Year' Eve. The video below pretty much sums it up.



I know what you must be thinking -- CRAZY NIGHT, right? Sadly, not really. With the exception of our little American Idol contest (starring Marc Flores), NYE 2008 (or is it NYE 2009? I can never get the date thing straight) was pretty tame. We started with pizza at my house before downing some amazing pear martinis chez Kimberly. Right before midnight it was off to Tom's for a more, er, traditional New Year's bash (requisite beer pong included). Although Tom's party was ready and prepped for a hard night out, I was home by 1:30 and asleep by 2:30. And, get this -- I was up at 10 AM on New Year's Day to hit the gym! It was an awesome start to a new year!

Now, back to bowling!

As some of you know, my boyfriend Christian was in town this weekend. We had a great time watching movies, running around Memorial, and eating delicious grub...but the best part of the weekend was BOWLING! A bunch of us headed over to this new bowling spot called 300. Think wannabe Lucky Strike. Yeah, it kind of sucked. But despite the hour long wait, the cheesy fluorescent lights, and the strangest music mix ever (Usher followed by Daryl Hall & John Oates) we had the best time! Until yesterday, I hadn't bowled in probably 15 years, but I am definitely going to hit the alleys more often. It's fun! Plus, yours truly came in 2nd place. Not too shabby, huh? Maybe I should forget the job search and join the USBC...

Some pics below. ENJOY!














Marc. Maybe he thought I was filming again?














Julie (or Jewel, as Marc likes to call her) after her strike! Go Julie!



















Kim, about to bowl. In all honesty, she should have beat me. She was GOOD.














Me and Chris and my new handbag, which I LOVE.














Kim and Mike and Marc in the background. We played in couples, and Kim and Mike won since Mike slaughtered all of us. He is REALLY good.