Leo Burnett's predictions for 2009, courtesy of AdRants....watch with your eyes closed (aka LISTEN) unless you want a migraine. And yes, I am serious.
When I worked at MaPS, we were asked by a huge credit card client to produce a report in which our complex factor analysis was complemented by the recent predictions of Faith Popcorn. For those of you who don't know about Ms. Popcorn, check out her site here. Senior management rolled their eyes, but I always thought the predictions were pretty cool....and (sometimes) spot on.
As a marketer, you have to continually balance research and intuition. The research is either there or it's not, but the instinct...that's, to quote a modeling agent, the intangible "x-factor" that some people have, and some people don't.
What do you think of predictions, be they from Leo and crew or Ms. Popcorn? Tasty treats...or overcooked garbage?
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