Some of you saw my facebook status a couple days ago about the show, so you know that I wasn't interested in (insert sarcasm here) the riveting storyline or award-quality acting. No, what shocked (and disgusted) me about the most recent episode was the ridiculous Dr. Pepper product placement. In fact, the LA Times compares it to a "'Saturday Night Live' spoof of a television show doing product placement." Yikes.
Check out these stills from the show (courtesy of NY Mag). Keep in mind that this is only a FRACTION of the Dr. Pepper placements in the show....I seriously thought that at one point Dixon would just turn into a can of the freaking drink. It was that bad.
(I especially love the second image 'cause when I road trip, I always make sure to pack my cooler with Dr. Pepper cans...and the logo is always showing. I guess I'm just cool like that.)
With the invention of Ti-Vo, I understand that companies are having to come up with new ways to get their brands in front of consumers. (Cause with the exception of Ad Geeks like myself, who watches commercials???) And to be honest, I think product placement can be a good way to reach these customers. But the key is to make sure it's not too blatant or inauthentic. I'm not stupid. I know when you're selling to me while pretending you're not. And that just pisses me off and makes me put that Dr. Pepper back on the shelf.
1 comment:
"I know when you're selling to me while pretending you're not. And that just pisses me off.."
And here I thought that I was the only one that felt this way. Kudos!
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