Tuesday, January 13, 2009

Please pray for the recovery of my beloved Honda Fit....














Short post today. I'll let the photos do most of the talking.

Yes, my baby was hit. While parked. I don't want to get into it, but it happened last Saturday and I am still annoyed. It is currently in the shop getting fixed. In the meantime, I am stuck with an ugly Dodge Caliber. Boo.














And now that we are on the subject of cars....I stumbled on this European Honda Jazz commercial below. (For those of you not in the know, the Jazz and the Fit are the exact same car. It's called the Fit in parts of Asia and North and South America, and it's called the Jazz in Europe, Oceania, South East Asia and Africa. Honda was going to call the Jazz the Fitta in Europe, but due to some language issues, that was scraped. Apparently, Fitta is the Norwegian word, for, well, never mind. You'll have to click here for more info on that subject.....)

And now, check out the US Honda site here. (If a video doesn't start when you get to the page, click on Start the Tour.)

It is pretty interesting how different the campaigns are. In the US it's all about fun, fun, fun....but the European ad poses the vehicle almost as a luxury car. (And trust me, folks -- it's not.) But the 180 degree marketing strategy totally makes sense -- Americans are more spendthrift and buy cars more often than our European counterparts. Fun is just as important, if not more important, than functionality, especially since we spend 100 HOURS A YEAR (!!) commuting.

Anyway, just some thoughts late at night. Time to crash -- the job search continues tomorrow! Bleh. And, I really need a job now....my unemployment is on hold for the next few weeks. Apparently, turning down an offer and then heading to Argentina isn't considered an effective job search. Who knew?

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