....just got a bit easier to get into. If you fly Air New Zealand, that is.
Y'all know that I'm not usually a fan of the whole sex sells thing (because let's be real -- how uncreative can you get?) but this one is pretty cute. It's meant to illustrate that Air New Zealand's fares have nothing to hide - unlike all those damn US airlines, Air New Zealand won't use hidden fees to, er, screw you over.
Saturday, May 30, 2009
Tuesday, May 19, 2009
Eeek...
I've been bad. I haven't updated my blog in TWO weeks. TWO WEEKS! Not good. Sorry. And since you already think I'm a blogging loser, I'll also confess that I am absolutely EXHAUSTED, so this post will be short. Sorry. Again.
So without further ado -- yawn -- let's get started.
As my friends (or as anyone who has ever met me for about half a second) knows, I am OBSESSED with the show Gossip Girl. LOVE. IT. It's seriously a problem. Anyway, Gossip Girl recently partnered with Dove for a pretty cool promotion. I'm actually kind of digging it. Check out the clip below.
Basically, Dove created short vignettes of four real NYC gals in which they talk about their hopes, dreams, issues, what it means to be a socialite, blah, blah blah. Think profiles of Gossip Girl characters.... but with uglier ladies. (Oops, is that mean?) The clips aired during the Gossip Girl commercial breaks, and they were actually kind of interesting. Plus, the only reference to Dove was when they introduced the commercial/mini-show. I like that, obviously.
Dove did a similar promotion last year with MTV. It's an interesting way to engage an audience in a different way -- you're not selling to them, but instead showing that you get them. You're connecting with them and giving them content and info they want. Sounds sweet to me.
What do you think? Cool....or should the commercials be shipped off the Jersey? (Ew!)
So without further ado -- yawn -- let's get started.
As my friends (or as anyone who has ever met me for about half a second) knows, I am OBSESSED with the show Gossip Girl. LOVE. IT. It's seriously a problem. Anyway, Gossip Girl recently partnered with Dove for a pretty cool promotion. I'm actually kind of digging it. Check out the clip below.
Basically, Dove created short vignettes of four real NYC gals in which they talk about their hopes, dreams, issues, what it means to be a socialite, blah, blah blah. Think profiles of Gossip Girl characters.... but with uglier ladies. (Oops, is that mean?) The clips aired during the Gossip Girl commercial breaks, and they were actually kind of interesting. Plus, the only reference to Dove was when they introduced the commercial/mini-show. I like that, obviously.
Dove did a similar promotion last year with MTV. It's an interesting way to engage an audience in a different way -- you're not selling to them, but instead showing that you get them. You're connecting with them and giving them content and info they want. Sounds sweet to me.
What do you think? Cool....or should the commercials be shipped off the Jersey? (Ew!)
Tuesday, May 5, 2009
McCafe My Day
Would you like a cafe mocha with that Egg McMuffin?
Beginning today, McDonald's is going to be advertising its newest venture -- fancy coffee. It's supposedly the fast food giant's biggest advertising launch EVER. Check out the TV ads here. (And apologies for the random ad that may appear first -- I couldn't find a sample on YouTube yet.)
Mickey D's entire premise is to keep getting your fancy coffee...but get it for a lot less than you would pay at, say, Starbucks. And if it works, well, Starbucks needs to watch out. Some analysts say McDonald's McCafe could dent Starbucks' revenue by 5%. Not good, especially since Starbucks closed hundreds of stores and laid off over 12,000 employees last year.
But Starbucks isn't just sitting on its overpriced tush and letting McDonald's steal its customers. America's favorite yuppie coffee house is shooting back with a campaign touting the quality of its coffee as compared to McDonald's and other cheaper brews -- and it's is not making any apologies for the price. Here is a sample ad:
Starbucks Chief Executive Howard Schultz says "We don't want the public to be misled that all coffee is equal, because it's not." Perhaps, but is your coffee worth an extra $2 a day, an extra $10 a week, and an extra $520 a year??? Given the current economic climate (I know, I know -- all my recent talk about the recession makes me sound like a broken record...), maybe not. Starbucks is already having to push back on rival Dunkin' Donuts, so McDonald's entrance into the coffee industry is probably raising the blood pressure of quite a few Starbucks employees.
So....what do you think of the new McDonald's ads? Enough to make you trade your Starbucks for a McCafe?
Beginning today, McDonald's is going to be advertising its newest venture -- fancy coffee. It's supposedly the fast food giant's biggest advertising launch EVER. Check out the TV ads here. (And apologies for the random ad that may appear first -- I couldn't find a sample on YouTube yet.)
Mickey D's entire premise is to keep getting your fancy coffee...but get it for a lot less than you would pay at, say, Starbucks. And if it works, well, Starbucks needs to watch out. Some analysts say McDonald's McCafe could dent Starbucks' revenue by 5%. Not good, especially since Starbucks closed hundreds of stores and laid off over 12,000 employees last year.
But Starbucks isn't just sitting on its overpriced tush and letting McDonald's steal its customers. America's favorite yuppie coffee house is shooting back with a campaign touting the quality of its coffee as compared to McDonald's and other cheaper brews -- and it's is not making any apologies for the price. Here is a sample ad:
Starbucks Chief Executive Howard Schultz says "We don't want the public to be misled that all coffee is equal, because it's not." Perhaps, but is your coffee worth an extra $2 a day, an extra $10 a week, and an extra $520 a year??? Given the current economic climate (I know, I know -- all my recent talk about the recession makes me sound like a broken record...), maybe not. Starbucks is already having to push back on rival Dunkin' Donuts, so McDonald's entrance into the coffee industry is probably raising the blood pressure of quite a few Starbucks employees.
So....what do you think of the new McDonald's ads? Enough to make you trade your Starbucks for a McCafe?
Saturday, May 2, 2009
Anti-Gay Marriage Ads
Did you hear about a new anti-gay marriage advertising campaign? Seems that Miss California, a cute Christian college coed named Carrie Prejean, is the star of a new campaign created by the National Organization for Marriage. Why her? As anyone who has been on YouTube during the last two weeks will recall, Ms. Prejean recently lost the Miss USA competition. She claims it was for this controversial answer:
Anyway, the new ad is titled "No offense" ('cause no offense, but gays are gross and immoral, right?). You can view it here.
My thoughts: I'm pro-gay marriage, so I obviously don't agree with Ms. Prejean. At the same time though, I respect her for having the guts to speak her truth. My biggest problem -- why would the National Organization for Marriage pick such an uninformed and inarticulate spokesperson to represent them? Ms. Prejean is probably a very sweet and lovely young woman, but her ability to argue her point, both at the Miss USA competition and in subsequent interviews, is clearly lacking. To be blunt -- she's a blond bimbo. Apparently the National Organization for Marriage couldn't find anyone better to support their cause. Hmm....I wonder why.
Anyway, the new ad is titled "No offense" ('cause no offense, but gays are gross and immoral, right?). You can view it here.
My thoughts: I'm pro-gay marriage, so I obviously don't agree with Ms. Prejean. At the same time though, I respect her for having the guts to speak her truth. My biggest problem -- why would the National Organization for Marriage pick such an uninformed and inarticulate spokesperson to represent them? Ms. Prejean is probably a very sweet and lovely young woman, but her ability to argue her point, both at the Miss USA competition and in subsequent interviews, is clearly lacking. To be blunt -- she's a blond bimbo. Apparently the National Organization for Marriage couldn't find anyone better to support their cause. Hmm....I wonder why.
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