I was in Boca, Buenos Aires on Monday. Great little part of town with colorful homes and a very exciting working class culture. Also one of the most dangerous parts of BA (don't worry, I was on a tour during broad daylight!) and home to one of BA's most famous football teams -- Boca Junior. Here is a pic of the stadium:
Notice anything funny? How about the black and white Coca-Cola ad? That's right -- Coca Cola ONLY advertises in Black and White at the Boca Junior stadium. Why? Quite simple -- Boca's main competitor, River Plate, boasts the colors Red and White, and there is NO WAY that the "Bosteros" would allow the colors of "Los Millonarios" in their stadium. So....Coca Cola has to advertise in Black and White. It is the only place in the world where Coca-Cola does not have red and white ads.
Crazy right? Can you imagine Coke making the same advertising sacrifice in the states? But football is such a religion here in Argentina, that they really had no choice. Sometimes you have to go with the flow!
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